Overview

• The BBC, in association with the Recycle Now organisation, are looking to develop a cross platform series of games, videos and animated stories to promote and raise the profile of recycling amongst young people (it is up to you to identify an age range).
• They are looking for ideas for characters to be used during the development of this project, the only specific requirement for your character is that it is not human but an anthropomorphised animal or object.
• They would like to see a full digital documentation of your progress through a comprehensive blog alongside a series of concept drawings and visual representations of the characters you have developed.
• These proposed characters should also have a rationale that explains their relevance.

Visual Characteristics

•Colour bright + vibrant

•Recognisable characters on front page

•Big bright bold text

•Pictures + symbols instead of text

•Younger websites= less human characters

•Shapes- rounded, symmetrical or really irregular 

BBC Research

CBBC

       •CBBC uses a dark background with bright and bold icon buttons

       •Clear icons to show where the button leads to

       •They use sharp shapes and mostly rectangles

       •Darker colours are more sophisticated

       •Simpler layout than CBEEBIES to make it more grown up

       •The icon pictures for shows make it more fun and interesting

       •Recognisable characters on front

CBEEBIES

•Use very rounded shapes and bright happy colours like yellow

        •Bright scene with smiling characters

        •Rounded font

        •Clear interactive buttons with            labels under.

iPlayer

•Plain, maximum colours of 3

•Simple rectangular shapes

•Most popular shows on front

Research Characters